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      <language>Tattershall Castle Group (TCG) knows its business inside out thanks to Kognitio and WX2</language>
      <title>Tattershall Castle Group (TCG) knows its business inside out thanks to Kognitio and WX2</title>
      <description>Leading UK pub company TCG wanted to look into their business data to validate the decision-making process in all of their houses. This case study reveals how correlating data across the business, TCG have realized immediate savings which have gone straight to the bottom line.</description>
      <link>http://knowledgebank.iwr.co.uk/ithound/view_abstract?id=2272</link>
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      <language>No bank is an island - Get global before globalization gets you</language>
      <title>No bank is an island - Get global before globalization gets you</title>
      <description>Executives agree globalization will open new windows of opportunity and unleash potential new threats, pushing banks beyond today&#8217;s boundaries. And, while many feel unprepared, the reality is that no bank &#8211; big or small &#8211; can opt out of globalization.</description>
      <link>http://knowledgebank.iwr.co.uk/ithound/view_abstract?id=2007</link>
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      <language>Turning shoppers into advocates - The customer focussed retail enterprise</language>
      <title>Turning shoppers into advocates - The customer focussed retail enterprise</title>
      <description>Becoming customer focused is critical in today&#8217;s competitive retail industry. The starting point for this transformation is leveraging customer data across the company. To achieve this goal, integration of your business processes and technology is essential.</description>
      <link>http://knowledgebank.iwr.co.uk/ithound/view_abstract?id=2003</link>
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      <language>The Operational Challenges for the UK General Insurance Market</language>
      <title>The Operational Challenges for the UK General Insurance Market</title>
      <description>In IBM&#8217;s experience of working with insurers in the UK and beyond, we have developed a number of models which have been used to assist insurers to overcome these challenges and drive more effective claims operations with improved customer service.</description>
      <link>http://knowledgebank.iwr.co.uk/ithound/view_abstract?id=1991</link>
    </item>
    <item>
      <language>Retail opportunities in a world of extremes: Understanding today&#8217;s teens and boomers</language>
      <title>Retail opportunities in a world of extremes: Understanding today&#8217;s teens and boomers</title>
      <description>The key to success these groups are to understand their lifestyles, values, preferences and attitudes toward shopping. This paper provides valuable information about the diverse shopping styles of these two groups so you can adjust your in-store and online strategies to better reach these segments
</description>
      <link>http://knowledgebank.iwr.co.uk/ithound/view_abstract?id=1990</link>
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      <language>Computing Marketing Intelligence: sample IT services directory 2009</language>
      <title>Computing Marketing Intelligence: sample IT services directory 2009</title>
      <description>A comprehensive directory of IT service companies covering 6 different sectors such as networking, consulting and maintenance services. Free sample pages available.</description>
      <link>http://knowledgebank.iwr.co.uk/ithound/view_abstract?id=1964</link>
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